A creative way of incorporating a fake company into the story.
Axelrod Ltd. is a company that Dwight Schrute and Ryan Howard went on a sales trip to see. Dwight gave Ryan some tips to improve his performance as a salesman. Despite this, Ryan failed on the sales call, told by the company that they did not like him. As retribution, Ryan egged the building, joined in by Dwight. (From Season 3, Initiation). It's in Dover, Delaware.