Athlead is a sports marketing company which is a Subsidiary of Converse, it was founded by Jim Halpert and his acquaintances. Jim invested $10,000 of his savings into the company at the start. Athlead hires Darryl Philbin, who works there through the end of the series. The name changes to Athleap in 2014. It was bought by Converse in 2015. Athleads headquarters were originally in Philadelphia but moved to Austin Texas.